Laforet, Sylvie. <br/><br/>
Managing brands :  a contemporary perspective / 
Sylvie Laforet. 
 - Maidenhead, Berks. :  McGraw-Hill Higher Education,  c2010. 
 - xxiv, 412 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077117484 (pbk.) 9780077117481 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Valuation.
<br/><br/><label>Dewey Class. No.: </label>658.827  / LAF 2010