TY  - BOOK
AU  - Laforet,Sylvie
TI  - Managing brands: a contemporary perspective 
SN  - 0077117484 (pbk.)
U1  - 658.827 
PY  - 2010///
CY  - Maidenhead, Berks.
PB  - McGraw-Hill Higher Education
KW  - Brand name products
KW  - Management
KW  - Valuation
N1  - Includes bibliographical references and index
ER  -