TY  - BOOK
AU  - Rose,Chris
TI  - How to win campaigns: 100 steps to success 
AV  - HN18 .R628 2005eb
PY  - 2005///
CY  - London, Sterling, VA
PB  - Earthscan
KW  - Social action
KW  - Communication in social action
KW  - Social marketing
KW  - Persuasion (Psychology)
KW  - Publicity
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [202]-224) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10128880
ER  -