White, Michael,  1951- <br/><br/>
A Short course in international marketing blunders  mistakes made by companies that should have known better /  [electronic resource] : 
 International marketing blunders 
Michael White. 
 - Novato, CA :  World Trade Press,  2002. 
 - x, 182 p. 
 - The Short course in international trade series .
 - Short course in international trade series. .
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises--Management.<br/>Business failures.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF1416  / .W48 2002eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/48