TY  - BOOK
AU  - White,Michael
ED  - ebrary, Inc.
TI  - A Short course in international marketing blunders: mistakes made by companies that should have known better 
T2  - The Short course in international trade series
AV  - HF1416 .W48 2002eb
U1  - 658.8/48 21
PY  - 2002///
CY  - Novato, CA
PB  - World Trade Press
KW  - Export marketing
KW  - International business enterprises
KW  - Management
KW  - Business failures
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10032021
ER  -