Hannington, Terry.

How to measure and manage your corporate reputation [electronic resource] / Terry Hannington. - Aldershot, England ; Burlington, VT : Gower, c2004. - vi, 95 p. : ill. ; 25 cm.

Includes index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Corporate image.
Brand name products--Management.
Corporations--Public relations.


Electronic books.

HD59.2 / .H36 2004eb

659.2