How to measure and manage your corporate reputation [electronic resource] /
Terry Hannington.
- Aldershot, England ; Burlington, VT : Gower, c2004.
- vi, 95 p. : ill. ; 25 cm.
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Corporate image. Brand name products--Management. Corporations--Public relations.