Cause marketing build your image and bottom line through socially responsible partnerships, programs, and events / [electronic resource] :
Joe Marconi.
- Chicago : Dearborn Trade Pub., c2002.
- xiii, 223 p. : ill. ; 24 cm.
Includes bibliographical references (p. 213-214) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.