Marconi, Joe.

Cause marketing build your image and bottom line through socially responsible partnerships, programs, and events / [electronic resource] : Joe Marconi. - Chicago : Dearborn Trade Pub., c2002. - xiii, 223 p. : ill. ; 24 cm.

Includes bibliographical references (p. 213-214) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Social marketing.


Electronic books.

HF5414 / .M37 2002eb

658.8