The Trader Joe's adventure turning a unique approach to business into a retail and cultural phenomenon / [electronic resource] :
Len Lewis.
- Chicago : Dearborn Trade Pub., 2005.
- xi, 215 p.
Includes bibliographical references and index.
Dare to be different -- Maintain a consistent philosophy -- Cut out the middleman -- Make it fun -- Know your target customer -- Always deliver value -- Uncover the right location -- Constantly innovate -- Foster a loyal workforce -- Outsmart the competition -- Don't be too boastful.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Trader Joe's (Firm)--History.
Grocery trade--History.--United States Supermarkets--History.--United States Chain stores--History.--United States Specialty stores--History.--United States