Lewis, Len.

The Trader Joe's adventure turning a unique approach to business into a retail and cultural phenomenon / [electronic resource] : Len Lewis. - Chicago : Dearborn Trade Pub., 2005. - xi, 215 p.

Includes bibliographical references and index.

Dare to be different -- Maintain a consistent philosophy -- Cut out the middleman -- Make it fun -- Know your target customer -- Always deliver value -- Uncover the right location -- Constantly innovate -- Foster a loyal workforce -- Outsmart the competition -- Don't be too boastful.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Trader Joe's (Firm)--History.


Grocery trade--History.--United States
Supermarkets--History.--United States
Chain stores--History.--United States
Specialty stores--History.--United States


Electronic books.

HD9321.9.T73 / L49 2005eb

381/.456413/00973