Niche marketing for coaches a practical handbook for building a life coaching, executive coaching or business coaching practice / [electronic resource] :
Hannah McNamara.
- London : Thorogood, 2007.
- xvi, 239 p.
section 1. Getting your ducks in a row -- section 2. Start shooting those ducks!.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Personal coaching--Marketing. Executive coaching--Marketing. Employees--Coaching of--Marketing. Market segmentation.