TY  - BOOK
AU  - Noel,Hayden
TI  - Consumer behaviour
T2  - Basics marketing
SN  - 2940373841 (paperback)
U1  - 658.8342 
PY  - 2009///
CY  - Lausanne
PB  - AVA Academia
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references
ER  -