TY  - BOOK
AU  - Rice,Ronald E.
AU  - Atkin,Charles K.
TI  - Public communication campaigns
SN  - 9781412987707 (paperback)
U1  - 659 
PY  - 2013///]
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Publicity
KW  - Advertising, Public service
KW  - Public relations
KW  - Advocacy advertising
N1  - Includes bibliographical references and index
ER  -