Tungate, Mark,  1967- <br/><br/>
Media monoliths  how great media brands thrive and survive /  [electronic resource] : 
Mark Tungate. 
 - London ;  Sterling, VA :  Kogan Page,  2004. 
 - viii, 261 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [250]-251) and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.<br/>Brand name products.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P96.E25  / T86 2004eb 
<br/><br/><label>Dewey Class. No.: </label>338.4/730223