Mass media  :  diversity in changing times / 
edited by Mohamad Md. Yusoff ... [et al.]. 
 - Pulau Pinang :  Universiti Sains Malaysia,  2006. 
 - x, 131 p. ;  25 cm. 
 - Academic Imprint series .
 - Siri kecetakan akademik. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. A Brief History and Development of Newspapers in Malaysia - 2. Role of the Malay Press in the Political Struggle for Independence - 3. Conceptualising Territorialised Cinemas : Some Reflections - 4. Media Council : A Malaysian Dillema - 5. Educational Television Broadcasting : Changing Production Approaches and Critical Issues - 6. Advancing Critical Literacy in Television Production Courses in Institutions of Higher Learning - 7. Analysis Media Effects : The Third-Person Effect on Party Members - 8. Intergrated Marketing Communication : Its Convergence in Advertising Industry in Malaysia 
<br/><br/><label>ISBN: </label>9833391834 (pbk.) 9789833391837 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects.
<br/><br/><label>Dewey Class. No.: </label>302.2309595  / MAS