The 22 immutable laws of branding /
Twenty-two immutable laws of branding.
Al Ries and Laura Ries.
- London : Profile Books, 2003.
- viii, 179 p. ; 20 cm.
Includes index.
Introduction - 1. The law of expansion - 2. The law of contraction - 3. The law of publicity - 4. The law of advertising - 5. The law of the word - 6. The law of credentials - 7. The law of the quality
1861976054
Brand name products--Management. Marketing--Decision making. Marketing.