TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The 22 immutable laws of branding
SN  - 1861976054
U1  - 658.827 
PY  - 2003///
CY  - London
PB  - Profile Books
KW  - Brand name products
KW  - Management
KW  - Marketing
KW  - Decision making
N1  - Includes index; Introduction - 1. The law of expansion - 2. The law of contraction - 3. The law of publicity - 4. The law of advertising - 5. The law of the word - 6. The law of credentials - 7. The law of the quality
ER  -