Drewniany, Bonnie L. <br/><br/>
Creative Strategy in Advertising / 
Bonnie L. Drewniany and A. Jerome Jewler 
 - 9th ed. , Int. Student Ed. 
 - Boston, MA :  Thomson Wadsworth,  c2008. 
 - xiv, 332 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Creativity : Unexpected But Relevant Selling Messages - 2. Branding : Indentity and Image Strategy - 3. Diversity : Targeting An Ever-Changing Marketplace - 4. Fact Finding : The Basis For Effective Creative Work - 5. Strategy : A Road Map For The Creative Team - 6. Ideas - The Currency Of The 21st Century - 7. Words On Paper : Connecting To Consumers' Hearts and Minds - 8. Layouts : Designing To Communicate - 9. Radio: Can You See What I'm Saying? - 10. Television : The Power Of Sight, Sound And Motion - 11. Direct Marketing : The Convinience Of Shooping At Home - 12. The Internet : The Ultimate Direct - 13. Intergrated Marketing Communications : Building Strong Relationships Between The Brand And The Consumer - 14. Client Pitches : How To Sell Your Ideas. 
<br/><br/><label>ISBN: </label>9780495096207 (pbk. : Int. Student ed.) 0495096202 (pbk. : Int. Student ed.) 9780495095699 (pbk.) 0495095699 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising layout and typography
<br/><br/><label>Dewey Class. No.: </label>659.132  / DRE