TY  - BOOK
AU  - Clark,Eric
TI  - The real toy story: inside the ruthless battle for America's youngest consumers 
SN  - 0743247655 (hbk.)
U1  - 338.4768872 
PY  - 2007///
CY  - New York
PB  - Free Press
KW  - Toy industry
KW  - United States
N1  - Includes bibliographical references (p. 227-232) and index; 1. If it's February, it must be toy fair -- 2. The inventors -- 3. What Hasbro wants -- 4. Barbie goes to war : battle of the dolls -- 5. The (vicious) business of toys -- 6. War of the aisles : the retail battleground -- 7. Grabbing them young -- 8. Santa's sweatshop
N2  - "The Real Toy Story tells the tales of toys and of the vast, world-dominating $22 billion American industry that creates them. The rewards for success are enormous: a top toy can earn billions - H. Ty Warner shot into Forbes's World's Richest People list with his creation of Beanie Babies. The price of failure is just as huge - the battlefield is littered with the corpses of once-successful toy companies whose multimillion-dollar gambles did not pay off. It is a world of contrasts. The Real Toy Story looks at both sides: at Slinky, Elmo, Barbie, Transformers, and their creators, but also at the dark side of an industry that leads the way in cold-blooded marketing targeted at children."--BOOK JACKET
ER  -