Martin, Graeme Corporate reputations, branding and people management : a strategic approach to HR / Graeme Martin and Susan Hetrick. - 1st ed. - Amsterdam ; Oxford : Butterworth-Heinemann 2006. - xv, 384 p. : ill. ; 24 cm. - Advanced HR practitioner series . Includes bibliographical references and index. ISBN: 0750669500 (pbk.) 9780750669504 (pbk.) Subjects--Topical Terms: Personnel management. Dewey Class. No.: 658.3 / MAR