TY  - BOOK
AU  - Detrani,Jason R.
TI  - Mass communication: issues, perspectives and techniques 
SN  - 9781926692951 (hbk.)
U1  - 302.23 
PY  - 2011///
CY  - Oakville, ON
PB  - Apple Academic Press
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -