Kotler, Philip. Marketing management / Philip Kotler, Kevin Lane Keller. - 14e [edition]. Global edition. - 679 pages, 127 variously numbered pages : color illustrations ; 29 cm Includes bibliographical references and index. ISBN: 9780273753360 (paperback) 0273753363 (paperback) Subjects--Topical Terms: Marketing--Management. Dewey Class. No.: 658.8 / KOT 2012