TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9780273753360 (paperback)
U1  - 658.8 
PY  - 2012///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -