TY  - BOOK
AU  - Winsor,John
ED  - ebrary, Inc.
TI  - Beyond the brand: why engaging the right customers is essential to winning in business 
AV  - HF5415.15 .W565 2004eb
U1  - 658.8 22
PY  - 2004///
CY  - Chicago
PB  - Dearborn Trade Pub.
KW  - Product management
KW  - Brand loyalty
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10064617
ER  -