Parmerlee, David <br/><br/>
Preparing the marketing plan  [electronic resource] / 
David Parmerlee. 
 - New ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  c2000. 
 - xxiv, 223 p. :  ill. ;  28 cm. 
 - AMA marketing toolbox .
 - American Marketing Association marketing toolbox. .
<br/><br/> At head of title: American Marketing Association. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P3248 2000eb 
<br/><br/><label>Dewey Class. No.: </label>658.8