Gross, T. Scott.

Positively outrageous service how to delight and astound your customers and win them for life / [electronic resource] : T. Scott Gross. - 2nd ed. - Chicago : Dearborn Trade, 2004. - xii, 211 p.

Includes index.

In the beginning -- More POS stories -- Sam walton's killing me! -- Service is an affair of the heart -- Trends -- A positively outrageous solution -- The history of POS -- Inviting the customer to play -- Competence, confidence, comfort -- The first step to POS: microbranding -- The secret to standing out -- See it! -- Name it! -- Staff it! -- Market it like there's no tomorrow! -- POS marketing -- The manager's toolbox -- The manager's toolbox.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Customer relations.
Customer services.


Electronic books.

HF5415.5 / .G76 2004eb

658.8/12