Branding TV principles and practices / [electronic resource] :
by Walter McDowell and Alan Batten.
- [2nd ed.].
- Amsterdam ; Boston : Elsevier/Focal Press, c2005.
- x, 158 p. : ill.
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Includes bibliographical references (p. 143) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.