Brethauer, Dale M.

New product development and delivery ensuring successful products through integrated process management / [electronic resource] : Dale Brethauer. - New York : American Management Association, c2002. - xvi, 192 p. : ill. ; cm.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






New products--Marketing.


Electronic books.

HF5415.153 / .B74 2002eb

658.8