Holtz, Shel. <br/><br/>
Public relations on the Net  winning strategies to inform and influence the media, the investment community, the government, the public, and more! /  [electronic resource] : 
Shel Holtz. 
 - 2nd ed. 
 - New York :  American Management Association,  c2002. 
 - xx, 444 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet in public relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD59  / .H596 2002eb 
<br/><br/><label>Dewey Class. No.: </label>659.2/0285/4678