TY  - BOOK
AU  - Holtz,Shel
ED  - ebrary, Inc.
TI  - Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more! 
AV  - HD59 .H596 2002eb
U1  - 659.2/0285/4678 21
PY  - 2002///
CY  - New York
PB  - American Management Association
KW  - Internet in public relations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10005791
ER  -