TY  - BOOK
AU  - Martin,Dick
ED  - ebrary, Inc.
TI  - Tough calls: AT&T and the hard lessons learned from the telecom wars 
AV  - HE8846.A55 M37 2005eb
U1  - 384/.06573 22
PY  - 2005///
CY  - New York
PB  - American Management Association
KW  - AT & T
KW  - History
KW  - Telecommunication
KW  - United States
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [273]-286) and index; Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership; Electronic reproduction; Palo Alto, Calif.; ebrary; 2005; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10075584
ER  -