TY  - BOOK
AU  - Planit,Michael
ED  - ebrary, Inc.
TI  - Operators are standing by: use the power of infomercials and TV marketing to sell your products and keep customers calling 
AV  - HF5415.126 .P57 2007eb
U1  - 658.872 22
PY  - 2007///
CY  - New York, London
PB  - McGraw-Hill, McGraw-Hill [distributor]
KW  - Direct marketing
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10196944
ER  -