Holden, Philip R.

Marketing and PR getting customers and keeping them-- without breaking the bank / [electronic resource] : Philip R. Holden and Nick Wilde. - London : A & C Black, 2007. - viii, 200 p. : ill. - Business on a shoestring . - Business on a shoestring. .

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Marketing.
Public relations.
Small business marketing.
Small business--Public relations.


Electronic books.

HF5415 / .H65 2007eb

658.8