Marketing and PR getting customers and keeping them-- without breaking the bank / [electronic resource] :
Philip R. Holden and Nick Wilde.
- London : A & C Black, 2007.
- viii, 200 p. : ill.
- Business on a shoestring .
- Business on a shoestring. .
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Marketing. Public relations. Small business marketing. Small business--Public relations.