TY  - BOOK
AU  - Simmons,Annette
ED  - ebrary, Inc.
TI  - Whoever tells the best story wins: how to use your own stories to communicate with power and impact 
AV  - HF5718 .S562 2007eb
U1  - 658.4/52 22
PY  - 2007///
CY  - New York
PB  - American Management Association
KW  - Business communication
KW  - Storytelling
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 213-216) and index; PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10196165
ER  -