TY  - BOOK
AU  - Brown,Mary
AU  - Orsborn,Carol
ED  - ebrary, Inc.
TI  - Boom: marketing to the ultimate power consumer--the baby boomer woman 
AV  - HC79.C6 B76 2006eb
U1  - 658.8/34082 22
PY  - 2006///
CY  - New York
PB  - American Management Association
KW  - Women consumers
KW  - Consumer behavior
KW  - Marketing
KW  - Baby boom generation
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 225-228) and index; Introduction; She's the emerging power consumer --; She's the sweet spot: the new demographic of choice; On marketing to technology optimists; Rose Rodd --; On marketing to baby boomer women in Canada; Anne-Marie Caron --; On baby boomer women and experimentation; Jan DeLyser --; On forging an emotional connection with her; Kate Quinn --; On recognizing her as a driving force in the markeplace; Amy Marentic --; She's complex: why there's no such thing as "the" baby boomer woman; On appealing to her values; Joanne Sachse Mogren --; On getting nostalgia right; Cindy Marshall --; On the difference between marketing to men and to women; Caleb Mason --; On why not to just shrink it and pink it; Fran Philip --; On marketing to distinctions; Pepper Miller --; On marketing to Hispanic baby boomer women; Isabel Valdés --; She's her stage, not her age: leveraging her life transitions; On playing financial catch up; Lisa Caputo --; On marketing to all her life stages; Wlliam D. Novelli --; On high technology marketing to women; Gina Clark --; On the power of creating brand personas; Claire Spofford --; She's motivated: the 3-D view of her; On appealing to her psyche; Michael Bohn --; On embracing both her demographic and psychographic drivers; Grant J. Schneider --; On aspiring at midlife; Peggy Northrop, Brenda Saget Darling --; On banking on women-owned businesses; Maria C. Coyne --; On her quest for a free spirit; Federico Musi --; She's in the driver's seat: she'll problem-solve her own way through the marketplace; On getting to the heart of the matter; Joe Teno --; On focusing on the "why" vs. the "how"; Heidi Baker, Eden Jarrin --; On the personal shopper approach to technology; Melissa McVicker --; On paying attention to details; Kathy Moyer Dragon --; On business "plus"; Anne Kelly --; She's changing channels: shaping the new brandscape; On harnessing the power of women's solidarity; Adam Hicks --; On real women selling to real women; Yvonne Saliba Pendleton --; On referential not deferential marketing; Deborah Natansohn --; On delivering beyond expectations; Rick Lovett --; On staying relevant for the boomer woman; Ed Kinney --; She's waiting: the marketer's call to action; On redressing the misconceptions; Dorothy Dowling --; On getting past emotional bias; Christopher W. Bradley --; On moving beyond the Holy Grail; Ira Mayer --; On the evolution of marketing to the baby boomer woman; Lori Bitter; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10196198
ER  -