Anderson, Erin M.

Outsourcing the sales function : the real cost of field sales / Erin Anderson and Bob Trinkle. - Australia ; Mason, Ohio : Thomson, c2005. - xxi, 202 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

The true costs of field selling today : why it pays to consider outsourcing -- Outsourced sales professionals : what they are and how they differ from employee sales forces -- Outsource or direct? -- When to use reps in addition to other channels -- Economic arguments to put to reps, or, hitting the optimal window : the role of time and commission rate -- Enhancing relationships with your rep : becoming the "emotional favorite" -- Building a long-term strategic alliance with your rep -- The cost calculator : the true cost of a field sales force -- Some final thoughts.


System requirements for accompanying computer disk: Version 1.0/Windows; open with Microsoft Excel.

0324207484 (pkg.) 9780324207484 (pkg.) 0324311729 (data cd)


Manufacturers' agents.
Sales management.
Contracting out.

658.8102 / AND