TY  - BOOK
AU  - Aaker,David A.
TI  - Marketing research
SN  - 9780470810705 (pbk)
U1  - 658.83 
PY  - 2007///
CY  - Milton, Qld
PB  - John Wiley & Sons (Australia)
KW  - Marketing research
N1  - 1. The nature and scope of marketing research -- Part 1 Problem definition: 2. Defining the research -- Part 2 Research design: 3. Introduction to research - 4. Secondary and standardised sources of marketing data - 5. Depth interviews and focus groups - 6. Additional qualitative techniques - 7. Planning the survey - 8. Measurement - 9. Questionnaire design and administration - 10. Experimentation -- Part 3 Sampling: 11. Sampling fundamentals - 12. Sample size -- Part 4 Data analysis: 13. Fundamentals of data analysis - 14. Hypothesis testing: basic concepts and tests - 15. Correlation, regression and factor analysis -- Part 5 Presenting the results: 16. Presenting research
ER  -