Aitchison, Jim. <br/><br/>
Now my advertising works! :  an advertiser's guide to what works and what doesn't in Asia / 
 Advertiser's guide to what works and what doesn't in Asia 
by Jim Aitchison. 
 - Singapore :  Pearson Prentice Hall,  2005. 
 - 205 p. :  ill. (chiefly col.), col. maps ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [199]-200) and index. 
<br/><br/>1. What can advertising achieve? - 2. How should advertising be planned? - 3. The role of research - 4. Brand building advertising - 5. Advertising for immediate results - 6. What kind of ideas work best in Asia? - 7. Does humorous advertising work in Asia? - 8. Cultural minefields: how to develop a Pan-Asian campaign - 9. How to make corporate advertising work - 10. How to get the best advertising. 
<br/><br/><label>ISBN: </label>9812446168 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Asia.
<br/><br/><label>Dewey Class. No.: </label>659.1095  / AIT