Fisk, Peter. <br/><br/>
Marketing genius / 
Peter Fisk. 
 - Chichester, England :  Capstone,  2006. 
 - viii, 490 p. :  ill. ;  18 x 18 cm. 
<br/><br/> Includes index. 
<br/><br/>1. Ingenuity: the making of a marketing genius - 2. Thinking: the mind of a marketing genuis - 3. Competing: the touch of a marketing genius - 4. Leading : the impact of a marketing genius - 5. The genie: becoming a marketing genius. 
<br/><br/><label>ISBN: </label>1841126810 (hbk.) 9781841126814 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / FIS