Chhabra, Deepack,  1963- <br/><br/>
Sustainable marketing of cultural and heritage tourism  [electronic resource] / 
Deepak [i.e. Deepack] Chhabra. 
 - Milton Park, Abingdon, Oxon ;  New York :  Routledge,  2010. 
 - 1 online resource (xii, 238 p.) :  ill. 
 - Routledge critical studies in tourism, business and management .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Marketing of heritage tourism -- 2. Setting a sustainability stage for heritage tourism -- 3. Strategic sustainable heritage tourism marketing model -- 4. Museums -- 5. Historic house museums -- 6. Heritage hotels and resorts -- 7. Heritage festivals -- 8. Heritage tourism merchandise -- 9. Future of sustainable marketing : contemplation and challenges. 
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<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9780203855416 (ebk : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Heritage tourism.<br/>Tourism--Marketing.<br/>Sustainable development.<br/>Cultural property--Repatriation.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>910.688