Veloso, Maria. <br/><br/>
Web copy that sells  the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /  [electronic resource] : 
Maria Veloso. 
 - 2nd ed. 
 - New York :  American Management Association,  c2009. 
 - 1 online resource (xxii, 314 p.) :  ill. 
<br/><br/> Includes index. 
<br/><br/>Foreword; Acknowledgment; Introduction to Second Edition; 1 GETTING STARTED: THE DYNAMICS OF WEB SELLING; 2 A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY; 3 CRAFTING YOUR COPY; 4 E-MAIL MARKETING: THE INTERNET'S KILLER APPLICATION; 5 USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS; 6 THE ART OF CHANGING YOUR PROSPECTS' MINDS; 7 INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES; 8 ONLINE MARKETING COMMUNICATIONS: IT'S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS; 9 THE SPECIAL RULES FOR WEB COPYWRITING TO THE BUSINESS-BUSINESS (B2B) MARKET. 
<br/><br/><label>ISBN: </label>9780814413050 (ebk.) 0814413056 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Web sites--Design.<br/>Internet marketing.<br/>Internet advertising.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .V45 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/72