Aaker, David A.  1938- <br/><br/>
Strategic market management / 
David A. Aaker, Michael K. Mills. 
 - Pacific Rim ed. 
 - Milton, Qld. :  John Wiley,  c2005. 
 - xx, 411 p. :  ill., charts ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Part 1: Introduction and strategy overview - Chapter 1: Introduction to strategy - Chapter 2: Corporate and business strategies: marketing implications and startegic relationships - Chapter 3: The process of marketing strategy: an overview -- Part 2: Strategic market opportunity analysis and methods - Chapter 4: Environmental analysis - Chapter 5: Customer analysis - Chapter 6: Competitor and industry analysis - Chapter 7: Market characteristics analysis - Chapter 8: Internal analysis - Chapter 9: Strategic market information: systems, concepts and methods -- Part 3: Alternative marketing strategies - Chapter 10: Differentiation strategies - Chapter11: Cost, focus and the pre-emptive move - Chapter 12: Growth strategies: penetration, product-market expansion, vertical integration and the 'big idea' - Chapter 13: Diversification - Chapter 14: Strategies in declining and hostile markets - Chapter 15: Global strategies -- Part 4: Chapter 16: Implementation - Case studies - Corporate index - Subject index. 
<br/><br/><label>ISBN: </label>0470805064 (pbk.) 9780470805060 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK