TY  - BOOK
AU  - Aaker,David A.
AU  - Mills,Michael,K.
TI  - Strategic market management
SN  - 0470805064 (pbk.)
U1  - 658.8 
PY  - 2005///
CY  - Milton, Qld.
PB  - John Wiley
KW  - Marketing
KW  - Management
N1  - Includes index; Part 1: Introduction and strategy overview - Chapter 1: Introduction to strategy - Chapter 2: Corporate and business strategies: marketing implications and startegic relationships - Chapter 3: The process of marketing strategy: an overview -- Part 2: Strategic market opportunity analysis and methods - Chapter 4: Environmental analysis - Chapter 5: Customer analysis - Chapter 6: Competitor and industry analysis - Chapter 7: Market characteristics analysis - Chapter 8: Internal analysis - Chapter 9: Strategic market information: systems, concepts and methods -- Part 3: Alternative marketing strategies - Chapter 10: Differentiation strategies - Chapter11: Cost, focus and the pre-emptive move - Chapter 12: Growth strategies: penetration, product-market expansion, vertical integration and the 'big idea' - Chapter 13: Diversification - Chapter 14: Strategies in declining and hostile markets - Chapter 15: Global strategies -- Part 4: Chapter 16: Implementation - Case studies - Corporate index - Subject index
ER  -