Understanding services management : integrating marketing, organisational behaviour, operations and human resource management / edited by William J. Glynn and James G. Barnes. - New Dehli, India : Prentice-Hall of India, 1995 - xxvi, 485 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9788120329355 (pbk.)


Service industries--Management.
Service industries--Marketing.

338.4068 / UND