Understanding services management : integrating marketing, organisational behaviour, operations and human resource management /
edited by William J. Glynn and James G. Barnes.
- New Dehli, India : Prentice-Hall of India, 1995
- xxvi, 485 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788120329355 (pbk.)
Service industries--Management. Service industries--Marketing.