Taylor, Derek,  1932 Aug. 5- <br/><br/>
Hospitality sales and promotion :  strategies for success / 
 Hospitality sales & promotion 
Derek Taylor. 
 - Oxford :  Butterworth-Heinemann,  2001. 
 - xv, 320 p. :  ill. ;  22 cm. 
 - Professional hospitality guides .
<br/><br/>Includes bibliographical references (p. [313]-314) and index. 
<br/><br/>1. The marketing plan - 2. Organizing a sales office - 3. Buyers and customers - 4. Face-to-face selling - 5. Telephone selling - 6. The shape of things that came - the technology - 7. Banqueting sales - 8. Direct mail - 9. Advertising - 10. In-house promotion - 11. Public relations - 12. Special events and short break holidays. 
<br/><br/><label>ISBN: </label>0750649860 (pbk.) 9780750649865 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Hospitality industry--Management.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / TAY