TY - BOOK AU - Taylor,Derek TI - Hospitality sales and promotion: strategies for success SN - 0750649860 (pbk.) U1 - 647.940688 PY - 2001/// CY - Oxford PB - Butterworth-Heinemann KW - Hospitality industry KW - Marketing KW - Management N1 - Includes bibliographical references (p. [313]-314) and index; 1. The marketing plan - 2. Organizing a sales office - 3. Buyers and customers - 4. Face-to-face selling - 5. Telephone selling - 6. The shape of things that came - the technology - 7. Banqueting sales - 8. Direct mail - 9. Advertising - 10. In-house promotion - 11. Public relations - 12. Special events and short break holidays ER -