Murthy, E. K.
Tourism planning : concepts approaches and techniques /
E. K. Murthy.
- Jaipur, India : ABD Publishers, 2008.
- vi, 318 p. ; 23 cm.
Includes bibliographical references and index.
1. Tourism strategies - 2. Tourism growth - 3. Sustainable tourism - 4. Promotion of destination - 5. Tourism and air travelling - 6. Lodging, staffing and housekeeping - 7. Product development - 8. Tourism marketing and planning - Bibliography - Index.
9788183761512 (hbk.)
Tourism--Planning.
338.4791 / MUR