Murthy, E. K.

Tourism planning : concepts approaches and techniques / E. K. Murthy. - Jaipur, India : ABD Publishers, 2008. - vi, 318 p. ; 23 cm.

Includes bibliographical references and index.

1. Tourism strategies - 2. Tourism growth - 3. Sustainable tourism - 4. Promotion of destination - 5. Tourism and air travelling - 6. Lodging, staffing and housekeeping - 7. Product development - 8. Tourism marketing and planning - Bibliography - Index.

9788183761512 (hbk.)


Tourism--Planning.

338.4791 / MUR