TY  - BOOK
AU  - McCabe,Scott
TI  - Marketing communications in tourism and hospitality: concepts, strategies and cases 
T2  - Hospitality, leisure, and tourism
SN  - 0750682779 (pbk.)
U1  - 910.688 
PY  - 2009///
CY  - Boston
PB  - Butterworth-Heinemann
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
KW  - Communication in marketing
KW  - Cases
N1  - Includes bibliographical references and index; Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications
ER  -