TY - ADVS ED - American Hotel & Lodging Association. TI - Enhanced selling U1 - 647.940688 PY - 2006/// CY - North High St., Lansing PB - American Hotel & Lodging Association KW - Hospitality industry KW - Marketing KW - Selling N2 - Take advantage of money left on the table! In this innovative program, convert your service team from order takers into sales makers by learning the strategies and techniques that build check averages, increase tips, and enhance the dining experience for your guests. Learn to sell your entire menu and focus on the key opportunities in the service cycle where guests are more willing to buy. Program includes a Trainer's CD-ROM featuring content overviews, training exercises, checklists, worksheets, a "Quick Quiz" assessment tool, and Certificates of Completion ER -