TY  - BOOK
AU  - Severin,Werner J.
AU  - Tankard,James W.
TI  - Communication theories: origins, methods, and uses in the mass media 
SN  - 9781292042855 (paperback)
U1  - 302.23 
PY  - 2014///
CY  - New York
PB  - Pearson Education
KW  - Mass media
KW  - Communication
KW  - Interpersonal communication
N1  - Includes bibliographical references and index
ER  -