Aula, Pekka.

Strategic reputation management : towards a company of good / Pekka Aula and Saku Mantere. - London : Routledge, 2008. - xiii, 237 p. : ill. ; 23 cm. - LEA's communication series . - LEA's communication series. .

Includes bibliographical references (p. [217]-228) and index.

9780805864267 (pbk.)


Corporate image--Management.
Corporations--Public relations.
Communication in management.
Strategic planning.

659.2 / AUL