Strategic reputation management : towards a company of good /
Pekka Aula and Saku Mantere.
- London : Routledge, 2008.
- xiii, 237 p. : ill. ; 23 cm.
- LEA's communication series .
- LEA's communication series. .
Includes bibliographical references (p. [217]-228) and index.
9780805864267 (pbk.)
Corporate image--Management. Corporations--Public relations. Communication in management. Strategic planning.