Marketing research : methodological foundations /
Dawn Iacobucci, Gilbert A. Churchill, Jr.
- 10th ed.
- Mason, OH : South-Western/Cengage Learning, c2010.
- xx, 604 p. : ill. ; 27 cm.
Churchill's name appears first on the earlier ed. Includes indexes.
9781439081013 (student ed. with Qualtrics) 1439081018 (student ed. with Qualtrics) 9780324359954 (SE) 0324359950 (SE)